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For brand owners · brand managers · marketing directors · CMOs

Your packaging decision took 4 weeks.
It took the consumer 0.3 seconds.

Design validated against patented Colour & Design IP, not against the loudest voice in the room. Brand teams get the evidence to decide once and defend the decision afterwards.

Score your packaging ›Explore the modules
+12%
average sales uplift on validated packaging
−20%
design cycle cost across the project
10×
faster than manual and external research
30+
international brands validated
The problem

Packaging decisions are still made
by the loudest voice in the room.

Consumer panels report stated preference. They do not report what happens in the 0.3 second System 1 window at shelf. The result is 3 to 5 revision rounds, budget spent on iteration, and packs that survive the meeting room and underperform in market.

Primary pain points
3 to 5 revision rounds per project, each one a negotiation instead of a decision
Research measures stated preference, not 0.3 second shelf behaviour
No shared evidence to align stakeholders across markets and agencies
Brand drift between SKU's, because no standard is enforced across partners
What changes with iVisual
Structured Brand and Packaging DNA: one brief, one standard for every agency Validated
Shelf performance predicted before any production spend +12%
Competitor benchmark inside the same workflow, replacing manual research 10× faster
A scored rationale that closes the debate in the review meeting −20%
How iVisual works for brand owners

From brief to validated design.
In one workflow.

iVisual is not another consumer test. It is a methodology that makes every design decision traceable, defensible and predictable, before a single euro goes into production.

1
Define Brand & Packaging DNA
Encode brand values, target audience and product positioning in a structured framework. It becomes the shared reference for every agency, market and SKU.
2
Generate your validated Colour Identity
The patented system maps 10,000+ shades to behavioural data, linking palette choices to buying signals instead of personal preference.
3
Scan, validate and benchmark
Upload any design and get the score: DNA alignment, visual hierarchy, predictive eye-tracking, shelf impact, competitor comparison. Under 5 seconds per scan.
4
Present evidence, not opinion
Export the report. Stakeholders align faster when the data speaks, instead of a brand manager defending a colour choice without proof.
studio.i-visual.com
iVisual scan module for brand owners
"iVisual gave us the language to convince every stakeholder at once, not because it was subjectively beautiful, but because the data said it worked."
Brand Manager, Danone
Proof from the shelf

Numbers taken from client analyses, before print.

+14%
Boni Orangicake, Colruyt Group
Overall design score moved from 3,7 to 4,2. The redesign was signed off on the score, not on preference.
+17%
tao Green Tea 2.0
Pack performance moved from 78% to 91%. 8 of 11 indicators improved, 2 held equal, and two corrections were named for the next round.
5 pts
Duvel 6,66%
Routes scored before print: 91% versus 96% pack performance. The stronger route was selected on the indicator gap.
Before vs. after iVisual

What changes for brand managers, immediately.

Without iVisualWith iVisual
Design briefAd hoc, inconsistent between projects and agenciesStructured Brand and Packaging DNA as single source of truth Validated
Revision rounds3 to 5 per project, most of them driven by opinionReduced, because data closes the debate before it starts −20%
Competitor viewManual, anecdotal, expensive, slow to produceCategory benchmark in the same workflow Instant
Shelf impactUnknown until launch, so risk sits in the processPredicted before production spend, per indicator +12%
Sign-offOpinion battles between CMO, agency and market leadOne scored report that every stakeholder reads the same way Faster
What you get

Three outcomes that change the process, permanently.

🎯
+12%
Sales performance
Validated packaging delivers measurable uplift at shelf. Measured across 30+ international brands, and repeatable per SKU.
⚡
−20%
Design cycle cost
Fewer revision rounds, faster briefings, validation in seconds instead of research weeks. Budget moves from iteration into production.
🔒
1 standard
Brand consistency
Brand DNA applied across every agency, market and SKU. One validated framework that every partner works from.
84.7%
of purchases where colour is the dominant factor
95%
of daily choices are subconscious
10K+
colour shades mapped to behaviour
20Y
of patented colour research
The intelligence layer for brand owners

Every module removes one debate.

🧬
Brand DNA
Brand values, audience and positioning encoded in a structured framework. The single source of truth for every visual decision, shared with every agency you work with.
📦
Packaging DNA
What makes the product distinct, where the category convention applies, where the pack has to break it. Drives every colour, typography and layout decision downstream.
🎨
iVisual Identity and Colour Intelligence
200+ validated colours mapped to behavioural data and linked to your DNA. Brief the agency with a validated palette instead of a mood board.
📊
Scan, Compare and Reports
Any design scored on DNA alignment, predictive eye-tracking, shelf impact and competitor position. One exportable report per review. Decision taken once.
For brand owners

See how your current pack scores against your DNA and your top 3 competitors.

15 days of trial access in the demo environment, with our team supporting your first validations.

Book a demo ›