iVisual is not a design tool. It is the validation layer between creative execution and market performance, built on the world's first patented Colour & Design IP.
Visual identity, positioning, archetypes and emotional values, encoded once. The root record every other module reads.
SKU identity: category, attributes, target audience and emotional positioning. Where the brand record becomes specific to the product on shelf.
Colours, palettes and creative direction generated from both DNA records. 200+ validated colours, each mapped to behavioural data instead of preference.
Generate design concepts seeded by your validated palettes and DNA. Every output is brand aligned and behaviourally grounded, so you brief the agency with precision instead of ambiguity.
Measures a design against its own DNA. Alignment is scored, not discussed. Result in under 5 seconds, with no panel and no waiting.
Two or more designs on identical criteria, side by side. The strongest DNA match is named, not argued, and the gap per indicator directs the next round.
Pack performance score plus attention, clarity and desirability breakdowns, in one exportable document. The report that replaces the opinion round.
Predicted attention on pack. Heatmaps, the first 3 seconds and pack hierarchy, measured before a single consumer sees the design.
Predicted attention in a competitive shelf. Visibility and standout measured in the context the pack actually competes in, not in isolation.
One session is one complete validation workflow across the nine modules. Not a credit, not a query, not a seat.
15 days of trial access in the demo environment, with our team supporting your first validations.
