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Commercial model

One unit of value:
the Design Intelligence Session.

One session is one complete validation workflow, from DNA to scored report. Licences differ in capacity and governance, never in method.

Request pricing ›What a session contains
Brand owners · annual Design Intelligence Licence

Three capacity tiers. One methodology.

Each tier includes the full intelligence layer. What changes is user count, brand count, session volume and the level of governance support.

Essential
Single brands and innovation teams that validate a defined set of SKU's each year.
Includes
  • 5 users, 1 brand
  • 100 Design Intelligence Sessions
  • Standard onboarding and support
  • Digital asset library
Estimated SKU capacity
Approximately 20 to 40 SKU validations per year
1 session = 1 complete validation workflow. Additional sessions available at licence rate.
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Recommended
Professional
Multiple brands, business units and innovation teams working with several agencies.
Includes
  • 10 users, 5 brands
  • 250 Design Intelligence Sessions
  • Priority support and quarterly business reviews
  • Portfolio management, advanced reporting, team collaboration
Estimated SKU capacity
Approximately 60 to 100 SKU validations per year
Everything in Essential, plus portfolio level governance and priority processing.
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Enterprise
Enterprise FMCG, retailers and private labels running a portfolio across markets.
Includes
  • Scalable users, 20+ brands
  • Custom session capacity
  • Dedicated customer success manager and enterprise SLA
  • API access, single sign-on, private AI environment, custom workflows
Estimated SKU capacity
Approximately 150+ SKU validations per year
Everything in Professional, plus local language models and enterprise reporting.
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Two further routes in

On-demand, or the Agency Partner Program.

Brand owners · on-demand
Design Intelligence On-Demand
For pilot projects, innovation validation and one-off packaging redesigns. Annual licence with sessions purchased as you need them, without a volume commitment.
  • 5 users, 1 brand workspace
  • No annual volume commitment
  • Minimum purchase of 10 sessions
  • Approximately 2 to 4 SKU validations per 10 sessions
Upgrade trigger
Above 10 to 15 sessions per year, the Essential licence costs less per session
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Agencies · partner membership
Agency Partner Program
For branding, design and packaging agencies. Annual membership plus session volume pricing, so unit cost falls as you activate more client work.
  • Scalable agency users and client workspaces
  • White-label reports and client management
  • Agency certification and partner enablement
  • Priority support and quarterly product roadmap sessions
Session pricing
Tiered on annual volume: first 50, 51 to 150, 151 to 500, and custom above 500
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Licence fees, onboarding fees and session rates are shared on request, per audience and per volume tier.

Done for you

Or our team runs the full workflow on your SKU's.

For teams without internal capacity, iVisual specialists execute the complete validation: Brand and Product DNA, colour validation, predictive eye-tracking, shelf intelligence, impact reports and design guidance. Priced on demand, per scope.

You supply
Brand context, product positioning and the design files or pack shots to be scored.
We run
The full session workflow across your SKU's, scored against your DNA and your category.
You receive
The exportable report with scores per indicator and named corrections, ready for your review meeting.
Contact sales ›Plan a call with a specialist
Start with your own SKU's

15 days of trial access in the demo environment.

Our team supports you throughout, so the first validation is finished inside the trial.

Book a demo ›