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About iVisual

20 years of colour science.
One decision: make it measurable.

iVisual is a Belgian software company built on the world's first patented Colour & Design IP, mapping the relationship between colour, consumer behaviour and the purchase decision.

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Mission

Replace subjective packaging decisions with measurable, predictable outcomes, using behavioural science, eye-tracking data and 20 years of patented colour research.

+12%
average sales uplift
−20%
design cycle cost
10K+
colour shades mapped to behaviour
30+
international brands validated
Our story

Built on science.
Proven in market.

1
April 2015 · the breakthrough
The Color Passport by Luc Van Renterghem
Our journey began with the work of Luc Van Renterghem, a textile and colour engineer whose research into how the brain processes colour led to a breakthrough.

In April 2015 we unveiled the Color Cluster System, the result of 20 years of research into how the human brain processes and experiences colour. Unlike traditional colour systems, this patented system does not only define colours by scientific values. It classifies them by style, type and cultural context.

The Color Cluster System was internationally recognised as a breakthrough in colour science, and received a standing ovation at the annual congress of the International Color Consortium in New Delhi.
RetailDetail: "Color Passport, het levenswerk van Luc Van Renterghem" ›
Luc Van Renterghem with The Big One
2
The system in the market
The Color Cluster System tool
Color Passport brought several products and software solutions to market, including 'The Big One', a navigation tool built on the Color Cluster System. It carried 7,200 clustered colours with RGB and CMYK conversions, CP Smart Match, a general colour course, a chapter on colour psychology and a toolkit for professionals.

Around the same time we launched 'The Digital One', the software that brought the system to life digitally.

We introduced certified CP colour trainings through the Color Passport Institute, with weekly sessions hosted at The Loop. As the system gained international traction, we began working with global clients including Cedral, ICI Paris XL, EG, Associated Weavers, Albert Heijn and Bebat, each recognising the strategic power of colour in brand and product development.

To reflect our evolving vision and growing scope, we moved from Color Passport to Color Navigator, setting the stage for the next phase of our story.
The Digital One, the Color Cluster System software
3
2025 · software launch
Launch of the iVisual software
In 2025 iVisual took a major step forward with the launch of its own software, a design intelligence tool that digitises every stage of the packaging design process.

Built on our patented colour system, the tool combines brand and product DNA insights, scientific colour guidance and AI-powered design validation to support data-driven creativity.

With this milestone iVisual turned its expertise into a scalable SaaS solution, enabling brands and agencies to create, compare and optimise designs with science, speed and precision.
Launch of the iVisual software, 2025
4
2026 · validation and eye-tracking
iVisual software validated by international clients
The intelligence layer was put in front of international brand teams and retailers. Colruyt Group, Duvel Moortgat, tao Beverages, Danone and Weleda ran their own packaging through it, and their analyses confirmed the scores against real design decisions taken before print.

In the same year the predictive eye-tracking layer was added, extending the software from colour and design semantics into attention, clarity and shelf visibility.
iVisual scan, a product scored against its brand DNA
What we believe

Design is a decision.
Not a debate.

Every claim iVisual makes connects to a number or to a mechanism. We do not ask you to believe us. We show you the data.

01
Data first. Always.
Every output connects to a behavioural mechanism, a validated model or a measured outcome.
02
Science, not opinion.
Colour is not aesthetic. It is a strategic signal, and we treat it with patented rigour.
03
Speed through certainty.
A decision made on data is made once. Fewer rounds, faster sign-off, measurable output.
04
Proof before launch.
Performance is predicted before production. Risk is removed from the process instead of carried through it.
iVisual intelligence layer
"iVisual gave us the language to convince every stakeholder at once, not because it was subjectively beautiful, but because the data said it worked."
Brand Manager, Danone
Our promise

Three outcomes that change your process.

⚡
Faster decisions
A scored rationale replaces subjective debate. Stakeholders align faster when the evidence leads the conversation.
🔗
Tighter collaboration
Brand DNA is one shared reference layer, used by every agency, market team and internal stakeholder at the same time.
📈
Measurable performance
Validated packaging delivers +12% average sales uplift. That is a measured, repeatable outcome, not a promise.
Meet the intelligence layer

See your own packaging validated.

15 days of trial access in the demo environment, with our team supporting your first validations.

Book a demo ›