Design with science,
create with confidence.

The go-to platform for science based design validations.

Our mission

To empower FMCG and CPG brands along with creative agencies with predictive, science-backed tools that transform packaging and design into a measurable driver of sales, efficiency, and consistency.

The iVisual story

The Color Passport by Luc Van Renterghem

2015

Our journey began with the groundbreaking work of Luc Van Renterghem, a textile and color engineer whose passion for understanding color led to a revolutionary breakthrough.

in April 2015, we unveiled the Color Cluster System, the result of 20 years of dedicated research into how the human brain processes and experiences color. Unlike traditional color systems, this patented innovation doesn’t just define colors based on scientific values; it also classifies them by style, type, and cultural context.

The Color Cluster System was internationally recognized as a major breakthrough in color science, earning a standing ovation at the annual congress of the International Color Consortium (ICC) in New Delhi.

[in Dutch] Color Passport, het levenswerk van Luc Van Renterghem: “Kleuren brengen emoties teweeg”

The Color Cluster System tool

2018

Color Passport brought several innovative products and software solutions to market, including ‘The Big One’, a comprehensive navigation tool built on the Color Cluster System. It featured 7,200 clustered colors with RGB and CMYK conversions, as well as CP Smart Match, a general color course, a chapter on color psychology, and a groundbreaking toolkit for professionals.

Around the same time, we launched ‘The Digital One’, an advanced software platform that brought the system to life digitally.

We introduced certified CP color trainings through the Color Passport Institute, with weekly sessions hosted at The Loop. As the system gained international traction, we began working with a range of global clients including Cedral, ICI Paris XL, EG, Associated Weavers, Albert Heijn, Bebat — all recognizing the strategic power of color in brand and product development.

To reflect our evolving vision and growing scope, we transitioned from Color Passport to Color Navigator, setting the stage for the next phase of our story.

Launch iVisual software

2025

In 2025, iVisual takes a major step forward with the launch of its proprietary software platform, a next-generation design intelligence tool that digitizes every stage of the packaging design process.

Built on our patented color system, the tool combines brand and product DNA insights, scientific color guidance, and AI-powered design validation to empower data-driven creativity.

With this milestone, iVisual transforms its expertise into a scalable SaaS solution, enabling brands and agencies to create, compare and optimize designs with science, speed and precision.

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Our promise

Increased productivity

iVisual streamlines your workflow, helping you make informed decisions, from strategy to creativity.

Enhanced collaboration

iVisual facilitates seamless collaboration between brand owners and designers.

Improved time management

By providing a scientific base, your decision-making will go faster as it is no longer based on gut feeling.