Once your account is ready, your first action in iVisual should be creating your Brand DNA.
This is your brand’s strategic fingerprint, the unique mix of attributes, values, and style rules that guide every packaging decision. Defining it early ensures all future designs are aligned, consistent, and impactful.

Head to the Brand DNA module, answer a few guided questions, and watch your brand take shape. You’ll be setting the foundation for everything else you do in iVisual, from identity creation to pack optimization.

Ideally, the brand DNA is created together with the full team working on the brand. This way the results are not a perception of one person only. 

The Brand Admin will be the owner of the brand and has more rights than Brand Editors. 

To read more about roles and permissions, check this article. (coming soon)