Packaging that ignores product-level attributes risks blending into the shelf or sending mixed signals. A clear Product DNA makes sure your pack communicates the right benefits, category fit, and brand alignment every time.

How to create your Product DNA

1. Access the module
   • You're only able to create a Product DNA, when your Brand DNA is finished. 
   • Every brand can have multiple Product DNAs, for every product or range within the brand. 
   • Your Product DNA is also required before you can go to the Identity Studio or do a scan or compare for this brand.
2. Fill in the guided sections
   • Category, functional benefits, sensory cues, format...
   • The same applies to the Product DNA: some questions can be hard, but they are made to let you think thoroughly about your product. ‍
3. Save and publish
   
   • Once saved, you will see your Product DNA which you can download to share with designers or team members outside the tool. 
   • Your Product DNA connects now with
     
     • the Identity Studio to pick your favorite approved colors, typography and image inspiration
     • the Scan and Compare to validate and optimize your design
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