The Compare module benchmarks your pack against competitors or alternative designs, using the same DNA-based scoring as the Scan module.

Why it matters

Understanding how you stack up on-shelf is critical for winning attention and preference. Compare gives you an objective view of your competitive position.

How to compare

1. Open the module
   • From your dashboard or navigation, select Compare.
2. Select your pack and competitor packs
   • Pick the product DNA you want to compare against.
   • Add an image of your own and maximum 2 of your competitors.
3. Analyze the results
   • Review side-by-side DNA alignment scores.
   • Spot where you outperform and where you need to improve.

💡 Tip: Use Compare before major campaigns or launches to ensure you stand out in your category without losing brand consistency.

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