Scan – Test your packaging against your DNA

The Scan module lets you measure how well your packaging concept aligns with your Brand DNA and Product DNA. It identifies gaps, opportunities, and areas for refinement, so you can improve before launch.

Why it matters

A design might look good, but does it truly represent your brand and product? Scanning ensures you’re not relying on gut feeling alone.

How to scan a pack

  1. Open the module
    • From your dashboard or the navigation, select Scan.
  2. Upload your pack
    • Pick the product DNA you want to scan against.
    • Add an image of your existing or concept packaging.
  3. Review the results
    • See your alignment scores for key DNA elements.
    • Get specific recommendations for improvement.

💡 Tip: Use Scan during concept development to save time and budget, early fixes are cheaper than post-launch redesigns.