The Identity Studio is where your strategy turns into visuals. It uses your Brand DNA and Product DNA to create color palettes, typography suggestions, and style directions, all backed by our patented color science.

Why it matters

Design direction is often subjective. The Identity Studio ensures your creative inspiration is rooted in strategy and science, not guesswork.

How to use the Identity Studio

1. Open the module
   • From your dashboard, select Identity Studio.
2. Explore and customize
   • View recommended color palettes, edit them or start from scratch with the color list. 
   • Choose a palette to start the image inspiration from and adjust if needed. 
3. Save and publish
   • Save the visual directions for your design team or external agencies.

💡 Tip: The Identity Studio is ideal for briefing designers, it bridges the gap between strategy and creative execution.

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