Design with science,
create with confidence.
.png)
.png)
Design is still driven by subjective judgement and intuition rather than data.
We provide the common language between brand owners & agencies within a secure environment.
Backed with the patented Color Passport System that links design cues to consumer behavior.
Increase sales by up to 12%
Our predictive algorithms ensure your packaging resonates with your target audience, leading to higher conversion rates.
Save 20% costs by faster design process
With iVisual, streamline your design process and launch products faster, staying ahead of competitors in a rapidly evolving market.
Optimize brand alignment across all teams
Achieve harmony between design elements and brand values, enhancing brand perception and customer engagement.
The iVisual workflow
Brand DNA
A comprehensive overview of your brand, enabling you to craft a strategy that resonate with your brand values and target audience.
Clarify your brand’s core values and mission
Define your target audience on brand level
Identify the archetypes that best resonate with your brand
Packaging DNA
Gain a complete understanding of your product and category to develop packaging strategies that connect with consumers and stand out on shelf.
Clarify your category and product attributes
Define your product’s unique selling points
Identify the claims and messages that influence purchase decisions
iVisual Identity
Empower collaboration and creativity while grounding every design decision in data and science — leading to captivating designs that fit your target audience best.
Explore a wide array of colors, fonts, imagery, and design elements
Receive tailored design suggestions based on your Brand and Packaging DNA
Choose a color palette or define one yourself
GenAI Image Inspiration
Empower your creative process by generating AI-driven image concepts based on your selected color palettes or uploaded visuals. Experiment, adapt, and refine your ideas effortlessly while keeping every inspiration aligned with your brand and product DNA.
Generate visual concepts based on your chosen palettes or imagery
Change colors or elements on your packaging instantly
Explore endless creative directions while staying true to your brand identity
Scan
Scan your packaging designs and receive instant, science-based feedback on performance and alignment with your Brand and Packaging DNA.
Assess your existing designs against your brand and product DNA
Gain insights and identify areas for improvement
Optimize visual impact and ensure your packaging communicates effectively
Compare
Compare and benchmark your packaging designs across your own product range or against competitors to uncover opportunities for improvement and market outperformance.
Benchmark your designs against product lines or competitors
Gain insights and identify areas for improvement
Discover actionable strategies to make your packaging stand out
Brand DNA
A comprehensive overview of your brand, enabling you to craft a strategy that resonate with your brand values and target audience.
Clarify your brand’s core values and mission
Define your target audience on brand level
Identify the archetypes that best resonate with your brand
Packaging DNA
Gain a complete understanding of your product and category to develop packaging strategies that connect with consumers and stand out on shelf.
Clarify your category and product attributes
Define your product’s unique selling points
Identify the claims and messages that influence purchase decisions
iVisual Identity
Empower collaboration and creativity while grounding every design decision in data and science — leading to captivating designs that fit your target audience best.
Explore a wide array of colors, fonts, imagery, and design elements
Receive tailored design suggestions based on your Brand and Packaging DNA
Choose a color palette or define one yourself
GenAI Image Inspiration
Empower your creative process by generating AI-driven image concepts based on your selected color palettes or uploaded visuals. Experiment, adapt, and refine your ideas effortlessly while keeping every inspiration aligned with your brand and product DNA.
Generate visual concepts based on your chosen palettes or imagery
Change colors or elements on your packaging instantly
Explore endless creative directions while staying true to your brand identity
Scan
Scan your packaging designs and receive instant, science-based feedback on performance and alignment with your Brand and Packaging DNA.
Assess your existing designs against your brand and product DNA
Gain insights and identify areas for improvement
Optimize visual impact and ensure your packaging communicates effectively
Compare
Compare and benchmark your packaging designs across your own product range or against competitors to uncover opportunities for improvement and market outperformance.
Benchmark your designs against product lines or competitors
Gain insights and identify areas for improvement
Discover actionable strategies to make your packaging stand out
iVisual combines science,
security
and
simplicity.
Science based color IP
Secure GenAI environment
Common language framework
The impact of iVisual's predictive capabilities is very eye-opening and highly underestimated in positioning and activating your product. Because it's based on science, it facilitates the decisions in the company, as everyone has an opinion when it comes to packaging.
- Pascal Lefever, Global Strategy & Insights Lead
We loved to work with iVisual because of their science-based framework as we carry high priority to science for our supplements as well. Our family business' brand identity comes to live in the clear and future proof packaging designs.
- Kate Verhelst, Marketing Manager
We’ve seen first-hand the impact of iVisual’s predictive capabilities on consumer behavior. It’s a game-changer for brands looking to stay ahead in today’s competitive landscape.
- Andy van Hassel, Marketing and Communication Manager
